Post by Emily Abbate
By now, most of us have seen Jessica Simpson's newest ad for Weight Watchers. Hitting the boob tube on December 25, the ad features the rumored pregnant singer standing in the middle of a desert, driving a beat up ol' pick-up truck, and telling viewers that, yes, there's "a lot of pressure to lose weight" and that she's "just Jessica trying to eat real food in the real world." Listen, I think the commercial in itself is kind of cheesy. I like the message she's sending out, saying that normal women can get healthy by slowly changing their habits, but what's with the desert backdrop, the Western flair, and the pick-up truck? Come on Weight Watchers, this is all you've got? The biggest qualm I have with the whole thing, though? Jessica's outfit. A plaid open button-down? Come ON Jess. You've dropped 50 pounds. You can do SO much better than this, especially on national TV.![]()
By now, most of us have seen Jessica Simpson's newest ad for Weight Watchers. Hitting the boob tube on December 25, the ad features the rumored pregnant singer standing in the middle of a desert, driving a beat up ol' pick-up truck, and telling viewers that, yes, there's "a lot of pressure to lose weight" and that she's "just Jessica trying to eat real food in the real world." Listen, I think the commercial in itself is kind of cheesy. I like the message she's sending out, saying that normal women can get healthy by slowly changing their habits, but what's with the desert backdrop, the Western flair, and the pick-up truck? Come on Weight Watchers, this is all you've got? The biggest qualm I have with the whole thing, though? Jessica's outfit. A plaid open button-down? Come ON Jess. You've dropped 50 pounds. You can do SO much better than this, especially on national TV.