Post by Nicole Fabian-Weber
In what many would call a happy accident, a lucky group of customers wound up buying a $1,500 sterling silver and 14-karat necklace for $47, thanks to a Macy's catalog typo. The necklace, which was marked as a "Super Buy", was actually on sale, but there was supposed to be a "9" after the "47", making the necklace nearly $500, not under $50. For those who got the jewelry at the crazy discounted price, congrats. You, 1, Macy's 0. But for the copywriter who missed the typo -- well, this is awkward, isn't it? (He or she has since been fired.)
In what many would call a happy accident, a lucky group of customers wound up buying a $1,500 sterling silver and 14-karat necklace for $47, thanks to a Macy's catalog typo. The necklace, which was marked as a "Super Buy", was actually on sale, but there was supposed to be a "9" after the "47", making the necklace nearly $500, not under $50. For those who got the jewelry at the crazy discounted price, congrats. You, 1, Macy's 0. But for the copywriter who missed the typo -- well, this is awkward, isn't it? (He or she has since been fired.)