Can anyone explain to me what it is with celebrities constantly crossing over into the perfume industry? WHY? I just can't understand what it is about acting and singing and being a reality star that automatically cross-pollinates with fragrance. The latest A-lister to dabble in scents? None other than Maroon 5 frontman Adam Levine.
Errrmmm, I mean -- DUH, Levine's good-looking. And I like listening to "Sunday Morning" on Sundays (OK, I'm lame). But does either of those things mean he knows how to make a sellable perfume?! I'm not so sure. Turns out Levine's working on a new line of scents for men AND women, starting at $36, that will be coming out sometime in May. The name for his new scent-sational venture? 222.
While we may not know what inspired him to break into the perfume business a la Justin Bieber, I do I have a few ideas about WHERE the name for his signature scent comes from.
- The number of girls that he made faint on his last tour with the band.
- The amount of times he's cursed himself after missing out RaeLynn for his team on the last season of The Voice. Damn that Blake Shelton.
- The amount of hairs on his perfectly coiffed head.
- The amount of times he's farted in front of Christina Aguilera so far this season on The Voice.
- The number of hate letters he got after calling Fox News evil.
- The number of times he tells himself how handsome he is every day. Posing for nude photoshoots will do that to a guy's ego.
OK, so this is just a whole lot of speculation. I've got no legitimate clue why Levine named his perfume "222," but I guess it's just as good of a name as Aguilera's "Secret Potion" or Katy Perry's "Purr." Hell, it's definitely better than Tim McGraw's "Soul2Soul." One thing's for sure: Adam's surely not the first celebrity perfume maker, and he CERTAINLY won't be the last.
What do you think of Adam jumping on the perfume bandwagon?
Image via NBC