It's almost the start of wedding season! (Isn't it always?) As we're still knocking back eggnog and wrapping presents, it's kind of hard to care. But, one company's figured out a way to grab our attention, whether we're tying the knot in six months or not. David's Bridal's new ad campaign features a plus-sized model.
A gorgeous, curvy woman in a wedding dress shouldn't be surprising news. But it is! For all the body positivity in the world today, many designers still like their models unrealistically tall and toothpick thin.
Not David's Bridal. For the 2016 spring ad campaign, some brilliant peeps decided to showcase a model who's the same size as their average customer.
That would not be 00. Or 2. Or 4. Or 6. Or even 10. It's 14.
The lucky "bride" in the shots is Mercy Watson, a beautiful Australian model, who recently shared her thoughts on the campaign on her Facebook page:
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Had an amazing time with @davidsbridal Shooting their Spring 2016 campaign in London Town. I'm so proud to be working...
Posted by Mercy Watson on Thursday, December 17, 2015
And she's not the only one excited about the campaign. Twitter's awash with enthusiasm. Check out the reaction on social media:
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Oooh. Yes! More of this please in 2016! Lovely to see average size women acknowledged https://t.co/RiKtihGhWM bravo @davidsbridal
— Nu Bride (@Nu_Bride) December 16, 2015
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Kudos to @davidsbridal London for using plus size Aussie model Mercy Watson in their ad campaign: https://t.co/ANjOyOuAOE
— Save Your Sole (@saveyoursole) December 21, 2015
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.@DavidsBridal cast an "average" sized bride for their latest ad campaign, and the photos are stunning: https://t.co/mQq9nIjyoX
— Glamour (@glamourmag) December 18, 2015More from The Stir: New Plus-Sized Lingerie Campaign Isn't Really Body Positive
Check out more of the glorious pics.
Sniff. Just like weddings, ad campaigns like this one always make us cry -- with joy.
Images courtesy of David's Bridal