17 Companies That Took the 15% Pledge and Why It Matters

Since the death of George Floyd, people of all colors have taken to the streets in protest, flooded social media to protest as well as their given money to Black-owned businesses and watched shows and taught their children about race. Businesses have also taken to social media and emails to express their support for the Black community. But one woman is asking businesses, big retailers like Target, Sephora and Whole Foods (who is owned by Amazon) to step it up. How? By committing to having at least 15% Black-owned brands on their shelves. Her name is Aurora James, owner of Artemis Patrick, and she calls it the 15 Percent Pledge. 

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